Newsletter
Table of Contents
What is Newsletter?
A newsletter is a periodic, opt‑in email or message series that delivers curated content, updates, and offers to subscribers, aiming to nurture relationships, drive traffic, and generate conversions.
Key points
- Frequency: Weekly, bi‑weekly, or monthly cadence optimises engagement; inconsistency erodes open rates.
- Formats: HTML emails, plain‑text, or in‑app digests.
- Metrics: Open rate, click‑through rate (CTR), unsubscribe rate, and conversions.
- Segmentation: Personalised content increases click‑throughs by 30 % (2025 Litmus study).
- Compliance: Must follow CAN‑SPAM, GDPR, and CASL regulations.
Pro tips
- Lead with a concise subject line (≤ 45 characters) featuring one value prop.
- Use a consistent “from” name for brand recognition.
- Include a single, primary CTA to avoid decision fatigue.
Make every message count on social.
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