Organic Reach
Table of Contents
What is organic reach?
Organic reach is the number of unique users who see a brand’s content on social or search without paid promotion.
Key points
- Channels: Social feeds, SERPs, discovery tabs.
- Determinants: Relevance, engagement signals, freshness, follower count.
- 2025 trend: Facebook organic reach averages 5 % of followers; Instagram Reels deliver up to 12 %.
- Measurement: Platform insights → Reach metric, excludes paid impressions.
- Goal: Amplify brand visibility while lowering ad spend.
Pro tips
- Post when followers are online for algorithmic lift.
- Encourage shareable hooks in first 3 seconds.
- Repurpose high‑reach posts across platforms.
Make every message count on social.
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