Reels
Table of Contents
What are Instagram Reels?
Reels are Instagram’s short‑form vertical videos (up to 90 seconds) designed for discovery via the Reels tab and Explore, offering high organic reach potential through algorithmic distribution.
Key points
- Format: 9:16, 1080×1920, music & effects library.
- Algorithm: Prioritises watch time, replays, and shares.
- Cross‑posting: Share to Facebook Reels for extra reach.
- Monetization: Ads overlay, branded‑content tags.
- Trends: Sync with trending audio boosts discoverability.
Pro tips
- Hook viewers in first 3 seconds.
- Add on‑screen captions for mute viewers.
- Use cover images with keyword text for profile grid appeal.
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