SERP
Table of Contents
What is a SERP?
A search-engine results page (SERP) is the list of results—organic, paid, and rich features—that appears after a user submits a query.
Key points
- Features: AI Overview, featured snippet, People Also Ask, local pack, videos.
- Zero-click: 44 % of US desktop searches end without a traditional click.
- Position-0: Featured snippets drive visibility and voice-search answers.
- Real-estate: Above-the-fold SERP features push organic links lower; optimise for them.
- Monitoring: Use rank-tracking tools to capture feature volatility.
Pro tips
- Use lists, tables and definitions for snippet eligibility.
- Add alt-text and schema to images to own image-carousel slots.
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