Target Audience
Table of Contents
What is Target Audience?
A target audience is the specific group of consumers a brand aims to reach with marketing messages, defined by demographics, psychographics and behaviours.
Key points
- Segmentation: Age, location, job role, interests, buying stage.
- Precision: Clear targeting reduces wasted ad spend.
- Tools: Google Analytics, Meta Audience Insights, CDPs.
- Evolution: Re-evaluate personas annually.
- Custom audiences: First-party data outperforms cold targeting.
Pro tips
- Build lookalike audiences from converters.
- Exclude existing customers in acquisition campaigns.
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