TikTok Ads
Table of Contents
What is TikTok Ads
TikTok Ads are paid placements—In-Feed, Spark, TopView—within TikTok’s feed, Discover and brand-takeover inventory.
Key points
- Bidding: CPC, CPM, oCPM.
- Creative: Native, vertical, sound-on; Spark Ads boost existing posts.
- Targeting: Interest, behaviour, custom & lookalike audiences.
- Attribution: 7-day click, 1-day view default.
- Benchmark: Avg CPM $9-12 (Q1 2025).
Pro tips
- Keep ads under 21 s.
- Use TikTok Creative Center for trend insights.
- Add closed captions to widen reach.
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