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UGC

Table of Contents

What is UGC?

User‑generated content (UGC) is any text, image, or video created by consumers—not the brand—about a product or service, often shared on social media or review sites.

Key points

  • Formats: Reviews, unboxing videos, testimonials, forum posts, hashtag photos.
  • Trust signal: 79 % of shoppers say UGC highly influences purchase decisions (Stackla 2025).
  • SEO benefit: Authentic language diversifies keyword footprint.
  • Rights: Secure permission before reposting; follow platform guidelines.
  • Amplification: Spark Ads, reposts, email embeds increase reach.

Pro tips

  • Create branded hashtags to aggregate UGC.
  • Incentivise with contests but disclose T&Cs.
  • Tag creators when reposting to maintain authenticity.


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