URL Shortener
Table of Contents
What is URL Shortener?
A URL shortener converts long web addresses into compact, trackable links, improving shareability and click tracking in social posts, SMS, or print.
Key points
- Popular tools: Bitly, TinyURL, Rebrandly, Google Campaign URL Builder.
- Features: Custom slugs, UTM appending, click analytics, QR code generation.
- Character savings: Essential for platforms with limits (e.g., X 280 chars).
- Branding: Branded short domains (birdeye.link) boost trust and CTR.
- Security: 302 redirects; monitor for phishing misuse.
Pro tips
- Include UTMs before shortening for analytics consistency.
- Rotate API keys and enable HTTPS to secure redirects.
- Set link‑expiry rules for limited‑time offers.
Make every message count on social.
Built for real connection, Birdeye Social helps you understand your audience, spark engagement, and drive performance across all channels.