Video Marketing
Table of Contents
What is Video Marketing?
Video marketing leverages video content—short‑form clips, webinars, live streams—to achieve marketing goals such as awareness, engagement, and conversions across channels.
Key points
- Formats: Explainers, product demos, testimonials, Reels, YouTube Shorts.
- Platforms: YouTube, TikTok, Instagram, LinkedIn, CTV ads.
- ROI: Landing‑page videos can raise conversions by 80 % (Wistia 2025).
- SEO: Video schema and transcripts improve search visibility.
- Repurposing: Edit long webinars into micro‑clips for social drip.
Pro tips
- Front‑load key message in first 5 seconds.
- Always include captions for accessibility and silent autoplay.
- Track VTR (view‑through rate) to optimise video length.
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