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Views

Table of Contents

What is Views?

Views count how many times a piece of content—video, story, page—has been displayed to users, including repeat exposures unless specified as “unique views.”

Key points

  • Platforms: YouTube counts ≥ 30 s watch; TikTok counts immediately; Instagram Story views tally open events.
  • Metric use: Gauge reach and top‑funnel interest.
  • Inflation: Autoplay and loop features can raise counts; pair with watch‑time.
  • Unique vs. total: Unique views help assess audience size.
  • Benchmark: 40‑60 % average view‑through rate on 15‑sec ads (Meta 2025).

Pro tips

  • Focus on retention graph to spot drop‑off points.
  • Optimise thumbnails for curiosity.
  • Combine view data with engagement for holistic insight.


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