Visual Content
Table of Contents
What is Visual Content
Visual content includes images, videos, infographics, GIFs, and data visualizations used to communicate messages quickly and engage audiences across digital channels.
Key points
- Recall: People retain 65 % of visual info vs. 10 % text (BrainRules).
- Formats: Photos, infographics, memes, motion graphics, short clips.
- Channels: Social feeds favor vertical visuals; blogs benefit from custom graphics.
- Accessibility: Alt‑text and captions improve reach and compliance.
- SEO: Optimised filenames and image‑schema aid image search ranking.
Pro tips
- Maintain brand style guide: colors, fonts, logo placement.
- Compress images (WebP) to keep LCP under 2.5 s.
- Use data viz to simplify complex stats.
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