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Webinar

Table of Contents

What is Webinar?

A webinar is a live, online seminar or presentation allowing real‑time interaction—video, slides, Q&A—used for lead generation, education, and product demos.

Key points

  • Platforms: Zoom, GoToWebinar, ON24, LinkedIn Live.
  • Lead gen: Registrations capture emails; average attendance 40 %.
  • Repurpose: Turn recordings into on‑demand video, clips, blogs.
  • Interactive tools: Polls, chat, surveys boost engagement.
  • Promotion window: 2‑3 weeks, with reminder emails at –1 day and –1 hour.

Pro tips

  • Limit slide text; focus on visuals.
  • Schedule mid‑week at 11 am in target timezone.
  • Offer a limited‑time bonus PDF for attendees.

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