White Hat SEO
Table of Contents
What is White Hat SEO?
White hat SEO comprises ethical optimisation tactics complying with search‑engine guidelines—high‑quality content, legitimate backlinks, technical best practices—to achieve sustainable rankings.
Key points
- Content: Original, helpful, E‑E‑A‑T aligned.
- Links: Earned editorial links, no PBNs or paid spam.
- Technical: Fast load, mobile‑first, structured data, HTTPS.
- User‑first: Avoid keyword stuffing, cloaking, thin pages.
- Penalty‑safe: Protects site from manual actions and core update hits.
Pro tips
- Regularly audit backlink profile for toxic links.
- Publish original research to attract citations.
- Monitor Search Console for coverage issues.
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