Word-of-Mouth Marketing
Table of Contents
What is Word‑of‑Mouth Marketing?
Word‑of‑mouth marketing (WOMM) encourages and amplifies customers’ organic endorsements—reviews, referrals, social shares—to grow brand reach and credibility.
Key points
- Triggers: Exceptional service, referral programs, sharable moments.
- Channels: Online reviews, social media, offline conversations.
- Credibility: 90 % trust peer recommendations over ads (Nielsen).
- Measurement: Referral traffic, NPS, mention volume.
- Amplification: Showcase UGC and testimonials across owned channels.
Pro tips
- Incentivise referrals with meaningful rewards.
- Respond publicly to positive reviews to reinforce the community.
- Surprise‑and‑delight moments spark shareable stories.
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