Yelp marketing
Table of Contents
Yelp Marketing
Yelp marketing involves optimising a business’s Yelp profile, collecting reviews, and running Yelp Ads to attract local customers searching for services.
Key points
- Profile: Complete NAP, categories, photos, hours, FAQs.
- Reviews: Respond promptly; request ethically via email/SMS.
- Ads: Cost‑per‑click bidding places listing in search results.
- Yelp Connect: Post updates; followers get push notifications.
- Analytics: Track page views, calls, map clicks to gauge ROI.
Pro tips
- Add before/after photos to build trust.
- Enable Yelp Request a Quote for instant inquiries.
- Flag fraudulent reviews through Business Dashboard.
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