YMYL
Table of Contents
What is YMYL?
YMYL (Your Money or Your Life) pages are web content that can impact users’ finances, health, safety, or wellbeing—subject to higher Google quality standards.
Key points
- Examples: Medical advice, financial tips, legal info, news.
- E‑E‑A‑T: Must demonstrate expertise, experience, authority, trustworthiness.
- Signals: Author bios, citations, peer review, HTTPS.
- Penalty risk: Low‑quality YMYL content can tank rankings.
- Updates: Google’s 2024 rater guidelines tightened health claims scrutiny.
Pro tips
- Cite reputable sources (PubMed, .gov).
- Keep content updated with current research.
- Display author credentials and contact info.
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