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Zero‑Click Search

Table of Contents

A zero‑click search ends on the SERP without a traditional website click because the answer appears via an AI Overview, featured snippet, knowledge panel, or other SERP feature.

Key points

  • Prevalence: 57 % of mobile searches US end zero‑click (Similarweb 2025).
  • Features: AI Overviews, People Also Ask, calculators, instant answers.
  • Impact: Reduces organic traffic; shifts goal to brand visibility.
  • Optimization: Provide concise, schema‑marked answers; secure featured snippets.
  • Measurement: Track impressions and branded query volume alongside clicks.

Pro tips

  • Embed quick definitions upfront in content.
  • Use structured data (FAQ, HowTo) to win AI answer boxes.
  • Monitor Search Console → Search appearance for “AI Overview” metrics.

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