Leveraging Google for Business Growth: The marketing leader’s playbook
Google has become the primary place where brands are discovered, evaluated, and selected. As AI-driven search and zero-click behavior increases, customers make decisions directly within Search and Maps.
Leveraging Google for Business Growth: The marketing leader’s playbook provides a practical framework to help organizations improve visibility, strengthen trust, and convert high-intent demand into measurable results. It outlines how to manage Google Business Profiles across locations, build a strong review presence, and create seamless paths from discovery to action. The focus is on consistent execution across every location.
Download the guide to learn how to operationalize your Google strategy, improve customer trust, and drive performance across Search, Maps, and AI answers.
In this guide, you’ll learn:
- Why consistent, automated listings management is essential to maintain visibility across Search, Maps, and AI-generated answers
- Why visibility without trust no longer converts and how reviews influence customer decisions
- How customers navigate Search and Maps in 2026, and how to convert that intent into calls, visits, and bookings
- Why review velocity and quality impact paid performance and how Google Store Ratings influence conversion before the click
- How to build a scalable operating model that aligns visibility, reputation, and conversion across 100 to 10,000+ locations
Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
