How AI, Search, and Yelp Work Together to Drive Business Visibility
As AI-driven search expands and traditional rankings become less predictable, Yelp is becoming an increasingly influential visibility layer, often appearing prominently in search results and powering AI-driven recommendations.
For many businesses, this creates uncertainty. Strategies that work elsewhere don’t always apply, and many are looking for clearer guidance on how Yelp’s data, reviews, and signals contribute to discoverability across traditional search and AI-driven experiences.
In this webinar, Jim Chappelle, Senior Director of Content and Insights at Yelp, joins Birdeye to break down how Yelp fits into today’s search and AI ecosystem, why the platform works the way it does, and what businesses should focus on to improve visibility, reputation, and trust in this new era of discovery.
In this webinar, you’ll learn:
- Why Yelp plays a growing role in AI and search: How Yelp’s data and reviews influence visibility across search results and AI-driven recommendations.
- How Yelp supports trust and authenticity: A clear look at Yelp’s approach to reviews and content quality.
- Which reputation signals matter most: How reviews, photos, sentiment, and profile accuracy impact discoverability and trust.
- How to improve visibility with confidence: Practical guidance for navigating reputation and using AI responsibly.
Who you’ll hear from
Jim Chappelle
Sr. Director of Business DevelopmentYelp
Justin Meredith
Digital Marketing ManagerBirdeyeBirdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
