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The Birdeye Glossary

Tired of industry jargon? Our A–Z glossary breaks down the most-used terms in online reputation, 
customer experience, and social media—simple, clear, and always up to date.

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A/B Testing

A/B testing is a method where two versions of something are compared to see which one performs better.

Algorithm

An algorithm is a set of step-by-step instructions used to solve a problem or perform a task.

Analytics

Analytics is the process of collecting, analyzing, and interpreting data to make informed decisions.

Artificial Intelligence

Artificial intelligence is the ability of machines to perform tasks that typically require human intelligence, such as learning, reasoning, and problem-solving.

Audience Segmentation

Audience segmentation is the process of dividing a target audience into smaller groups based on shared characteristics like demographics, behavior, or interests.

Automation

Automation is the use of technology to perform tasks with minimal human intervention.