Frequently Asked Questions
What exactly is an AI agent? How is it different from traditional automation or workflows?
AI agents are task-specific software workflows powered by large language models (LLMs) that execute complex marketing workflows autonomously or with human approvals — from publishing social posts to responding to reviews—based on your brand and industry context. Unlike static automations, they learn, adapt, and improve over time.
AI agents are task-specific software workflows powered by large language models (LLMs) that execute complex marketing workflows autonomously or with human approvals — from publishing social posts to responding to reviews—based on your brand and industry context. Unlike static automations, they learn, adapt, and improve over time.
What is Agentic Marketing?
Agentic AI goes beyond reactive tools like GenAI. Instead of only responding to prompts, it can reason, decide, and act on its own—spotting opportunities or problems, applying context, and taking action. Think of it as moving from a helpful assistant to a proactive team member who delivers results.
Agentic AI goes beyond reactive tools like GenAI. Instead of only responding to prompts, it can reason, decide, and act on its own—spotting opportunities or problems, applying context, and taking action. Think of it as moving from a helpful assistant to a proactive team member who delivers results.
What does “Service-as-a-Software” mean?
It means Birdeye delivers business outcomes, not just tools. Instead of giving you more software to manage, Birdeye provides intelligent AI agents that handle execution for you—turning strategy into action and eliminating the manual effort.
It means Birdeye delivers business outcomes, not just tools. Instead of giving you more software to manage, Birdeye provides intelligent AI agents that handle execution for you—turning strategy into action and eliminating the manual effort.
What makes your AI better than ChatGPT or generic AI tools?
Generic AI doesn't understand your industry or your business. Birdeye uses Industry AI (fine-tuned on billions of real-world engagements) and Brand AI (customised to your business) to ensure everything is context-aware, relevant, and regulation-compliant from day one.
Generic AI doesn't understand your industry or your business. Birdeye uses Industry AI (fine-tuned on billions of real-world engagements) and Brand AI (customised to your business) to ensure everything is context-aware, relevant, and regulation-compliant from day one.
How do I know AI is actually delivering business outcomes?
Birdeye provides full-funnel reporting that ties AI agent activity to measurable results—like revenue growth, increased foot traffic, improved SEO rankings, and operational cost savings. We don’t just show what the AI did—we show what it delivered.
Birdeye provides full-funnel reporting that ties AI agent activity to measurable results—like revenue growth, increased foot traffic, improved SEO rankings, and operational cost savings. We don’t just show what the AI did—we show what it delivered.
How secure is Birdeye’s AI? Can I trust it with my customer and business data?
Yes, Birdeye is built with enterprise-grade security. We ensure your data stays private, protected, and used only in the context of your business. We support role-based access controls, data encryption, audit trails, and integrations with your compliance protocols like HIPAA and GDPR. Businesses can set guardrails too to protect sensitive personal and customer data.
Yes, Birdeye is built with enterprise-grade security. We ensure your data stays private, protected, and used only in the context of your business. We support role-based access controls, data encryption, audit trails, and integrations with your compliance protocols like HIPAA and GDPR. Businesses can set guardrails too to protect sensitive personal and customer data.
Can I add human review before AI-generated content goes live?
Absolutely. BirdAI lets you configure human-in-the-loop approvals for any AI output, such as review replies, social posts, or survey messages. You stay in control, while the AI handles the heavy lifting.
Absolutely. BirdAI lets you configure human-in-the-loop approvals for any AI output, such as review replies, social posts, or survey messages. You stay in control, while the AI handles the heavy lifting.
What safeguards are in place to prevent AI from going off-brand or making mistakes?
With BrandAI, every AI agent operates within brand-specific guardrails that you define. That includes banned words, tone and style parameters, compliance rules, and optional review checkpoints. Birdeye’s AI Agents only acts within those boundaries.
With BrandAI, every AI agent operates within brand-specific guardrails that you define. That includes banned words, tone and style parameters, compliance rules, and optional review checkpoints. Birdeye’s AI Agents only acts within those boundaries.
Is the AI safe, secure, and compliant with regulations like HIPAA or FINRA?
Yes. Birdeye’s Brand AI and Industry AI include built-in compliance guardrails and enterprise-grade security. AI outputs are monitored, reviewed, and aligned with your specific regulatory needs.
Yes. Birdeye’s Brand AI and Industry AI include built-in compliance guardrails and enterprise-grade security. AI outputs are monitored, reviewed, and aligned with your specific regulatory needs.
Do I need technical or AI expertise to use Birdeye’s agents?
Birdeye’s agents can be trained with simple prompts —no coding or AI expertise required. You can explore, customise, and deploy them with just a few clicks. And if you prefer a hands-off approach, our managed services team can handle setup, customisation, and optimisation for you—so you get the results, without the ramp-up.
Birdeye’s agents can be trained with simple prompts —no coding or AI expertise required. You can explore, customise, and deploy them with just a few clicks. And if you prefer a hands-off approach, our managed services team can handle setup, customisation, and optimisation for you—so you get the results, without the ramp-up.
How easy is it to scale AI across all my locations?
Very. AI agents are designed to be deployed across hundreds or thousands of locations with centralised control. You can customise at the brand or location level—and still ensure consistency and performance everywhere.
Very. AI agents are designed to be deployed across hundreds or thousands of locations with centralised control. You can customise at the brand or location level—and still ensure consistency and performance everywhere.
Can I customise or fine-tune agents to my business workflows?
Yes. Every AI agent can be configured for your specific triggers, tasks, and tools. You can also layer in your own brand knowledge or location-specific inputs to improve results even further.
Yes. Every AI agent can be configured for your specific triggers, tasks, and tools. You can also layer in your own brand knowledge or location-specific inputs to improve results even further.
What if I only want to start with a few agents or product areas?
That works. BirdAI is modular—start with the agents that solve your most urgent problems (like reviews or social), then expand as you see results. The more you use, the smarter the system gets.
That works. BirdAI is modular—start with the agents that solve your most urgent problems (like reviews or social), then expand as you see results. The more you use, the smarter the system gets.