Bounce Rate

What is bounce rate?

Bounce rate is the percentage of visitors who leave a website after viewing only one page.

It shows how often users exit without taking further action like clicking or navigating.

Why is bounce rate important?

Bounce rate indicates how engaging or relevant your content is to visitors.

A high bounce rate may signal poor user experience, irrelevant traffic, or slow page loading.

What is a good bounce rate?

A good bounce rate typically falls between 26% and 40%.

However, what’s considered “good” can vary by industry, page type, and traffic source.

How is bounce rate calculated?

Bounce rate = (Single-page visits ÷ Total visits) × 100

It’s based on sessions where users don’t trigger any further interaction on the site.

What causes a high bounce rate?

Common causes include slow loading times, poor design, irrelevant content, or misleading links.

Visitors leave quickly if they don’t find what they expected or if the page isn’t user-friendly.

How can you reduce bounce rate?

You can reduce bounce rate by improving page speed, writing clear headlines, adding calls to action, and enhancing mobile experience.

Also ensure your content matches user intent and is easy to navigate.

Is a high bounce rate always bad?

No, not always—some pages like blog posts or contact info may satisfy the user with one view.

Context matters: interpret bounce rate in relation to the page’s purpose.

What’s the difference between bounce rate and exit rate?

Bounce rate tracks single-page sessions; exit rate tracks the last page viewed in multi-page sessions.

A high exit rate doesn’t mean the user bounced—it may just be the last step of their journey.