Brand style guide

What is a brand style guide?

A brand style guide is a document that outlines how a brand should be visually and verbally represented.

It ensures consistency across all platforms, teams, and content.

Why is a brand style guide important?

It maintains a unified brand identity, builds trust, and helps teams produce on-brand materials efficiently.

Consistency makes your brand more recognizable and professional.

What does a brand style guide include?

It typically includes logo usage, color palette, typography, voice and tone, imagery style, and brand messaging.

Some guides also cover iconography, spacing rules, and usage examples.

Who uses a brand style guide?

Designers, marketers, copywriters, partners, and anyone creating content for the brand use the style guide.

It serves as a reference to ensure all materials align with the brand’s identity.

How do you create a brand style guide?

Start by defining your brand’s mission, personality, and values, then document visual and verbal rules.

Use examples and real-world scenarios to show how to apply each element correctly.

What’s the difference between a brand book and a brand style guide?

A brand book is broader, covering brand story and positioning, while a style guide focuses on practical design and content rules.

Both help maintain brand integrity, but the style guide is more tactical.