Carousel ads
What are carousel ads?
Carousel ads are a type of digital ad format that lets users swipe through multiple images or videos within a single ad unit.
Each card can have its own headline, description, and link.
Where are carousel ads used?
They are commonly used on platforms like Facebook, Instagram, LinkedIn, and Google Display Network.
These ads appear in feeds, stories, or sidebars depending on the platform.
Why are carousel ads effective?
They increase engagement by allowing users to interact and explore multiple products or messages in one ad.
They also provide more space to tell a story or showcase features.
What can you showcase with carousel ads?
You can showcase product collections, step-by-step tutorials, brand stories, or testimonials across different cards.
They’re ideal for eCommerce, service highlights, and campaign storytelling.
How do carousel ads work?
Advertisers upload multiple cards with unique images, copy, and URLs, and the platform delivers the ad to targeted users.
Users swipe or scroll to view more cards, boosting time spent on the ad.
How do you measure carousel ad performance?
Metrics include impressions, clicks, engagement per card, CTR, and conversions.
Most platforms also show drop-off rates between cards to optimize content sequencing.
What is the ideal number of cards in a carousel ad?
Typically, 3 to 5 cards perform best for engagement.
Too few may underutilize the format; too many may lose attention before the final card.
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