Character count
What is character count?
Character count is the total number of letters, numbers, spaces, and punctuation in a text.
It’s used to ensure content fits within platform or formatting limits.
Why is character count important?
It helps meet restrictions for ads, social media posts, meta descriptions, or form fields.
Staying within limits ensures messages display correctly without being cut off.
How do you check character count?
You can check character count using word processors (like Word or Google Docs), online tools, or built-in platform editors.
Most tools display both word and character count in real time.
Do spaces count in character count?
Yes, most character counts include spaces, punctuation, and special characters.
Always confirm whether the tool or platform includes or excludes them.
What is the character limit on popular platforms?
- Twitter/X: 280 characters
- Instagram captions: 2,200 characters
- Meta descriptions: ~155 characters
- Google Ads headlines: 30 characters
Each platform has different limits based on format and purpose.
What’s the difference between character count and word count?
Character count measures individual letters, numbers, and symbols; word count counts groups of characters separated by spaces.
Character count gives more precise control for short-form content.
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