Co-marketing

What is co-marketing?

Co-marketing is a partnership where two or more brands collaborate to promote a shared offer, event, or piece of content.

Each partner benefits by reaching the other’s audience while sharing resources and promotion efforts.

Why is co-marketing important?

It expands reach, builds credibility, and reduces marketing costs by leveraging another brand’s audience and trust.

It’s a win-win when both brands align in values and goals.

What are examples of co-marketing?

Examples include joint webinars, co-branded eBooks, bundled product offers, or social media campaigns featuring both brands.

For instance, Spotify and Uber once partnered to let riders control the car’s music via their Spotify account.

How do you find co-marketing partners?

Look for businesses that share your audience but aren’t direct competitors.

Ideal partners have a similar brand tone, marketing style, and overlapping customer interests.

What are the benefits of co-marketing?

Benefits include greater exposure, shared workload, higher lead quality, and stronger content variety.

It also builds brand trust by association with a reputable partner.

What’s the difference between co-marketing and co-branding?

Co-marketing focuses on shared promotional efforts, while co-branding involves creating a single, unified product or experience.

Co-marketing is usually campaign-based; co-branding is often long-term and product-focused.