Link in Bio
Table of Contents
What is Link in Bio?
A link in bio refers to the single clickable URL allowed in some social profiles (e.g., Instagram) directing followers to a landing page or link hub.
Key points
- Tools: Linktree, Beacons, Taplink, native IG site link.
- Uses: Multiple CTAs—latest blog, merch, signup.
- Custom domain: Branded link hubs improve trust.
- Analytics: Track clicks to gauge content interest.
- Update frequency: Refresh for campaigns or product launches.
Real‑world example Switching to a branded "birdeye.com/bio" hub boosted link‑in‑bio CTR +25 % and conversions 15 %.
Pro tips
- Order links by revenue priority.
- Include UTM tags for channel attribution.
- Use clear button labels (“Book Demo”).
Make every message count on social.
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