Notifications
Table of Contents
What are Notifications?
Notifications are real‑time alerts delivered via desktop, mobile, email, or in‑app channels to inform users of updates, reminders, or promotional messages, prompting immediate engagement or action.
Key points
- Types: Push (mobile/web), email, SMS, in‑app banners.
- Triggers: Time‑based, behaviour‑based, or system events (e.g., new message, cart abandonment).
- Engagement: Mobile push CTR averages 4–8 % with personalised content (2025 Airship report).
- Opt‑in/opt‑out: Compliance with user consent laws (GDPR, TCPA) essential.
- Cadence: Over‑messaging increases churn; balance urgency and frequency.
Pro tips
- Personalise copy with user name or contextual data.
- Send during local “attention windows” (commute, lunch break).
- Test silent notifications (no sound/vibration) for less intrusive re‑engagement.
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