Review Management
Table of Contents
What is review management?
Review management is the ongoing process of collecting, monitoring, responding to, and leveraging customer reviews across platforms (Google, Facebook, Yelp) to improve reputation and drive conversions.
Key points
- Collect: Automate review requests via email/text at peak satisfaction moments.
- Respond: Reply to positive & negative reviews within 24 h.
- Analyse: Sentiment and keyword trends inform product or service fixes.
- Amplify: Showcase 4‑5★ reviews on website and ads.
- Compliance: Follow platform policies; avoid incentivised, fake, or gated reviews.
Pro tips
- Personalise review requests with first name and service.
- Use FAQ responses to address recurring negative themes.
- Track star‑rating trends vs. local competitors monthly.
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