homeglossarystructured data

Structured Data

Table of Contents

What is structured data?

Structured data is machine-readable code (JSON-LD, Microdata) that labels page content—products, FAQs—to help search engines understand and display rich results.

Key points

  • Formats: Schema.org types—FAQPage, Product, Event, HowTo.
  • Benefits: Enhances SERP real estate (stars, accordions).
  • AI role: Clarifies entities for AI Overviews & voice answers.
  • Testing: Google Rich Results Test; fix warnings.
  • Maintenance: Update markup when content changes.

Pro tips

  • Use DefinedTerm for every glossary entry.
  • Avoid spammy markup (hidden FAQs).

Make every message count on social.

Built for real connection, Birdeye Social helps you understand your audience, spark engagement, and drive performance across all channels.

Try Social for Free