Website Optimization
Table of Contents
Website optimization is the ongoing process of improving site performance, UX, content, and conversion paths to increase traffic, engagement, and revenue.
Key points
- Pillars: Technical SEO, CWV, CRO, accessibility, analytics.
- Cycle: Measure → diagnose → test → deploy → repeat.
- Tools: Google Analytics, Hotjar, Lighthouse, A/B testing suites.
- KPIs: Page speed, bounce rate, conversion rate, revenue per visit.
- AI tie‑in: Better UX and structured data feed AI Overviews.
Pro tips
- Start with high‑traffic pages; fixes there yield outsized gains.
- Combine quantitative (GA) and qualitative (session replay) insights.
- QA releases on staging with performance budgets.
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