X (formerly Twitter)
Table of Contents
What is X (formerly Twitter)?
X (formerly Twitter) is a real‑time social‑media platform where users post short messages (tweets), images, and videos, follow topics, and engage via likes, reposts, quote tweets, and Communities.
Key points
- Character limit: 280 chars text; longer Notes for premium tiers.
- Content formats: Text, images, GIFs, video (up to 2 hrs for Premium), Spaces audio.
- Algorithm: Blend of relevance, recency, and engagement signals.
- Monetization: Ads, subscriptions, creator revenue share.
- Audience: 396 M monthly active users (DataReportal 2025).
Pro tips
- Post 3‑5×/day; mix media to boost engagement.
- Use trending hashtags judiciously; avoid unrelated tags.
- Engage with replies within first 30 minutes for algorithm lift.
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