Year‑over‑Year Growth
Table of Contents
What is Year‑over‑Year Growth?
Year‑over‑year (YoY) growth compares a metric—revenue, traffic, MRR—from one period to the same period in the previous year, revealing long‑term performance trends.
Key points
- Formula: ((Current year value – Previous year value) ÷ previous) × 100.
- Seasonality neutral: Controls for monthly/quarterly swings.
- Use cases: KPI dashboards, investor reports, budgeting.
- Primary metrics: Revenue, users, churn, CLV, organic sessions.
- Context: Pair YoY with CAGR for multi‑year trend.
Pro tips
- Flag anomalies (pandemic spikes) in commentary.
- Use rolling 12‑month sums for volatile data.
- Visualise YoY in column charts for clarity.
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