YouTube Analytics
Table of Contents
What is YouTube Analytics?
YouTube Analytics is the built‑in dashboard that tracks video performance—views, watch time, audience retention, revenue—helping creators optimise content and monetisation.
Key points
- Metrics: Impressions, CTR, avg view duration, subscriber gain, RPM.
- Retention graph: Pinpoints drop‑off timestamps for edits.
- Traffic sources: Browse, suggested, external; critical for growth strategy.
- Audience tab: Highlights returning vs. new viewers.
- Revenue tab: Tracks ad, memberships, and Super Chat earnings.
Pro tips
- Aim for ≥ 65 % audience retention in first minute.
- Use A/B thumbnails via TubeBuddy to lift CTR.
- Analyse “Top‑performing videos” to guide future topics.
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