YouTube Shorts
Table of Contents
What is YouTube Shorts?
YouTube Shorts are vertical videos up to 60 seconds surfaced in a dedicated Shorts feed, offering rapid discoverability and subscriber growth potential.
Key points
- Format: 9:16, < 60 s, #Shorts tag optional.
- Algorithm: Prioritises watch time, replays, shares, new‑viewer exposure.
- Monetization: Shorts ad revenue sharing (Feb 2023+); RPM lower than long‑form.
- Creation: In‑app editing, caption, music library.
- Cross‑promote: Pin top Shorts in channel homepage.
Pro tips
- Hook in first 1 second; use text overlays.
- Repurpose TikTok/Reels but remove watermarks.
- Pair Shorts with long videos to funnel viewers deeper.
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