Fairlawn Real Estate Transforms Resident Engagement with AI-Powered Insights from Birdeye

Fairlawn Real Estate struggled to maintain a strong reputation, communicate efficiently, and address resident feedback. A cumbersome review response process prevented positive relationships with residents. Plus, the team didn’t have tools to identify feedback trends so they couldn’t proactively resolve issues. Fairlawn needed advanced insights to gain a competitive edge in the market.

Fairlawn partnered with Birdeye to implement AI-powered tools that modernize their approach to review management, operational insights, and competitive benchmarking. These tools allow Fairlawn to automate processes, increase efficiency, and improve resident experiences.

Fairlawn Real Estate evaluates resident feedback via Insights AI, transforming raw data into actionable insights. Insights AI identifies specific trends across properties, such as recurring issues or notable praise, which enables the team to act swiftly and effectively. 

Here’s an example: Insights AI identified ongoing positive feedback about a leasing manager’s property tours. So Fairlawn organized a company-wide training session led by the manager, empowering her to improve tour experiences across the portfolio.

This precise, proactive feedback allows Fairlawn to address problems head-on, building trust with residents and fostering positive experiences. Fairlawn’s enhanced reputation helps the firm maintain high occupancy rates and resident loyalty.

Insights AI has become a cornerstone of Fairlawn Real Estate’s operational strategy. The tool enables the team to manage seasonal demands and address challenges effectively. With real-time summaries, Insights AI highlights emerging issues so Fairlarn can resolve them proactively before they escalate.

By integrating data from reviews and local SEO into a centralized dashboard, Birdeye replaces manual data collection and analysis. This consolidation of omnichannel feedback allows Fairlawn to quickly pinpoint areas for improvement, prioritize actions, and implement solutions. In turn, Fairlawn enhances operational agility, response times, and overall solutions.

Fairlawn Real Estate leverages Competitors AI to maintain a strong position in the market. With detailed reports on KPIs such as review volume, star ratings, and resident sentiment, Fairlawn can analyze these metrics in one glance. 

Competitors AI also gives a clear understanding of strengths and weaknesses in industry categories like staff, maintenance, and amenities. Automated SWOT analysis allows leasing teams to differentiate Fairlawn from competitors on what matters most to residents. 

Competitors AI offers actionable insights that enhance strategic planning, so marketing and operations align with specific demands. By integrating with Insights AI, Fairlawn gains a holistic understanding of market performance, empowering them to make smarter, data-driven decisions.

Fairlawn Real Estate transformed the review management process with Birdeye Reviews AI, ensuring every review receives a prompt, thoughtful, and personalized response. Birdeye automatically responds with custom replies, seamlessly incorporating personalized tokens such as the reviewer’s name and location.

For more detailed feedback, Birdeye AI helps draft tailored responses to reflect genuine care and attention. This balanced approach combines efficiency with a personal touch, reinforcing Fairlawn’s commitment to building connections with residents.

By streamlining review management with AI, Fairlawn has freed up valuable time to focus on elevating resident experiences.

Fairlawn streamlines feedback resolution with Birdeye’s Ticketing system. When a review is submitted, a ticket is instantly generated and assigned to the relevant property manager for input. The automated workflow ensures a thoughtful response is crafted and sent within 48 hours.

This streamlined approach promotes collaboration between property managers and the marketing team, ensuring quick resolutions to resident concerns. Automating the resolution process helps Fairlawn achieve faster response times and stronger resident relationships.

The Birdeye partnership has redefined Fairlawn Real Estate’s resident engagement, challenge resolution, and competitive edge. By embracing Birdeye’s AI-powered tools, Fairlawn enhances communication, streamlines operations, and approaches customer service proactively.

To see how Birdeye can improve your business’s online reputation, schedule a demo today, call 1-800-561-3357 ext 1, or send an email to sales@birdeye.com.