homeresourcescase studiesHow Mecca Property Management Enhances Resident Engagement with Integrated Birdeye Surveys

How Mecca Property Management Enhances Resident Engagement with Integrated Birdeye Surveys

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Mecca Property Management 1719611791862
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Company Snapshot

Located in Utah, Mecca Property Management handles both multifamily and commercial properties. The company manages over 2 million square feet of commercial space and 1,300 residential units. The client-centric team works closely with property owners to understand their investment goals. These tailored services result in optimal performance and retention across all properties. 

  • 9
  • October 2023

Background

Mecca Property Management faced challenges in efficiently gathering and utilizing customer feedback. They needed an automated solution to customize surveys for residents to improve services and processes. Birdeye Surveys, integrated with their existing PMS, Appfolio, provided the perfect solution.

"Birdeye’s AI automation has been a game-changer. We no longer have to manually send surveys, which saves us a lot of time and ensures consistency."
Travis Baker
Travis BakerPresident of Mecca Property Management

Automating Feedback Collection

Before Birdeye, Mecca relied on manual surveys that were time-consuming, often overlooked, and lacked the customization needed for actionable insights. Integrating Birdeye Surveys with Appfolio transformed this process, automating feedback triggered by key events such as move-ins, work orders, and renewals. This ensures timely, consistent, and relevant survey delivery across all resident touchpoints.


With Surveys, Mecca can now generate real-time insights from resident feedback. AI-powered survey summaries provide concise overviews of sentiment across all responses, while sentiment scoring identifies trends, strengths, and areas for improvement. By analyzing this data, Mecca can make data-driven decisions to enhance resident experiences and satisfaction.



Automating Feedback Collection 1719612190647
"The ability to customize our surveys has provided us with insights tailored to our needs, rather than the one-size-fits-all approach of our old process."
Travis Baker
Travis BakerPresident of Mecca Property Management

Customizing Surveys for Better Insights

A key advantage of Surveys is its flexibility and AI-driven capabilities, allowing Mecca to collect meaningful, actionable feedback across all stages of the resident lifecycle.


Using the Survey Builder, Mecca can create, test, and modify surveys in seconds without any coding. Multiple question types, such as multiple choice, dropdowns, checkboxes, and contact forms, enable tailored feedback for every scenario. Pre-built templates save time and ensure consistency, while display and skip logic streamlines surveys by asking residents relevant follow-up questions based on previous responses.


Pulse surveys allow text-friendly feedback collection, increasing response rates, while Net Promoter Score (NPS) surveys identify resident advocates and enable referrals. Once surveys are collected, Birdeye’s AI-powered survey reporting and sentiment analysis summarize responses, surface trends, and highlight areas needing attention.

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Enhancing Resident Engagement

Birdeye Surveys has significantly enhanced resident engagement for Mecca Property Management. Sending surveys at key points in the resident lifecycle gives Mecca valuable feedback. Plus, it demonstrates their commitment to resident satisfaction. This proactive approach fosters positive resident relationships, encouraging open communication and trust.


Residents feel heard when their opinions are asked for and acted upon. That’s why Surveys lead to higher satisfaction levels, retention rates, and for Mecca, a notable 54% increase in NPS promoters in less than 6 months. Focusing on resident engagement creates a welcoming atmosphere. If residents know their feedback matters, it enhances their overall living experience.


Based on resident feedback, Mecca tailors events and services to meet their needs. Mecca can build community and improve the quality of life now that they understand what residents value most.

Seamless Data Management

Birdeye equips Mecca with advanced AI-powered survey reporting and analytics, turning raw feedback into actionable insights. Survey responses are compiled into easy-to-read, visual reports that highlight key trends, making it simple to identify strengths and areas for improvement.


Reports can be filtered and segmented by property, location, or employee, enabling Mecca to pinpoint issues at specific sites and address them quickly. AI Summaries provide instant overviews of survey responses by question or overall, while sentiment scoring captures resident perception at scale, revealing how residents truly feel about each property.


With integration into Appfolio, survey data is seamlessly visible in Mecca’s business intelligence dashboard. This centralized hub combines survey results with other critical metrics, including occupancy rates, net operating income, and Google reviews, giving the team a complete view of performance across all locations.



"Real-time feedback through Birdeye keeps us on our toes. We can address any issues immediately, ensuring residents are always satisfied."
Travis Baker
Travis BakerPresident of Mecca Property Management

Feedback Forward with Birdeye Surveys

Mecca Property Management enhances feedback collection by integrating Birdeye’s automated, custom surveys into daily operations. This data in their business intelligence dashboard enables informed, data-driven decisions. That way, Mecca can improve both property management and resident engagement. Birdeye Surveys works in harmony with Appfolio to boost Mecca’s operations and resident satisfaction. Discover the power of automated feedback with Birdeye today!


Schedule a demo today, call 1-800-561-3357 ext 1, or send an email to sales@birdeye.com. 

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