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2025 Local search accuracy benchmark report

LLMs vs. traditional search 

AI is transforming how people search—but is it helping customers find your business or pointing them in the wrong direction?

We tested the local search accuracy of six top LLMs (like ChatGPT and Gemini) against trusted platforms like Google Maps, Bing, and Yelp. From 2,400 real-world prompts across Healthcare, Dental, Restaurants, and Self-Storage, the results show where AI shines—and where it fails.

If your business depends on being found, you need to know where the cracks are before they cost you customers.

Download the report now. Get the data. Stay discoverable.

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In the report, you’ll uncover:

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  • Which platforms return the most accurate, real, and open listings
  • Where ChatGPT performs best—and where it drops off
  • The most common LLM errors (fabrications, stale data, misclassifications)
  • Industry-specific risks from urban to rural ZIPs
  • Practical fixes and a future-proof checklist for your business
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