State of Google Business Profile 2026
Based on performance data from the largest multi-location brands across 30+ industries, reflecting real customer behavior on Google.
Google remains the dominant platform where customers research local businesses. It's often the final touchpoint before they visit your location - or choose a competitor.
The State of Google Business Profile 2026 report provides the local intelligence you need to win more customers across Search and Maps. Built on comprehensive 2025 data, this report breaks down what drives visibility, engagement, and real customer action today.
Download the full report to benchmark your performance against leading brands worldwide and orchestrate your growth in a zero-click, intent-driven search environment.
In this report, you’ll learn:
- Why verification is now a baseline requirement for local visibility
- How “near me” and category searches now drive 86% of visibility
- What customers do after finding your business on Google
- How your calls and visits stack up against top brands
- How engagement patterns differ by industry
- What the optimization priorities are that drive real action in 2026
Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
