Found, Not Clicked: The New Rules of Local Search ROI

As the local search experience continues to change through AI Overviews, AI Mode, Ask Maps, and other evolving search experiences, clicks and impressions no longer tell the full story on their own.

In this webinar, we’ll explore what is changing in local search, why many marketers may be misreading performance right now, and how brands should rethink local search ROI as more decisions happen without visiting their website.

Join experts from Google, Dialog, Steady Demand to learn what marketers should be paying closer attention to, which signals still matter, and how to stay visible as search becomes less about the click and more about being chosen.