ABM Specialist at Birdeye in Gurugram, India - Apply now!

Why Birdeye?

Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.

At Birdeye, innovation isn't just a goal – it's our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

About the Job:

The ABM Specialist will support the day-to-day execution and optimization of our ABM programs, enabling full-funnel audience engagement and driving pipeline growth. This role is pivotal in operationalizing our ABM strategy, ensuring effective collaboration between marketing and sales teams, and enhancing personalization across various channels.

Key Responsibilities:

• ABM Program Execution
  • Support overall ABM orchestration to align with go-to-market objectives.
  • Develop and optimize full-funnel audience segmentation for ToFU, MoFU, and BoFU stages, enabling better budget allocation and stage-specific messaging.
• Personalization and Content Development
  • Create and optimize vertical-specific landing pages, marketing emails, and ad copy.
  • Tailor messaging to resonate with industry-specific personas and accounts.
• Email Marketing
  • Build vertical-specific email programs in Marketo for top-performing industries.
  • Develop trigger-based email programs using signal and activity insights.
• Display and Social Advertising
  • Optimize display ad and LinkedIn ad performance, focusing on CTR and CVR improvements.
• Sales Collaboration
  • Analyze account engagement data and buying signals to generate actionable insights for sales teams.
  • Track and validate sales follow-up on high-priority accounts to ensure timely engagement and sustained program momentum.
• Reporting and Optimization
  • Continuously monitor and refine ABM campaign performance, sharing insights to enhance ROI and effectiveness.

•  Experience: 3+ years of experience in ABM, demand generation, or digital marketing, ideally in B2B SaaS or technology sectors.
• Skills
  • Proficiency in marketing automation tools (e.g., Marketo) and CRM platforms (e.g., Salesforce) and ABM orchestration tools (e.g., DemandBase) 
  • Strong understanding of ABM principles, full-funnel marketing, and persona-based messaging.
  • Analytical mindset with the ability to synthesize data into actionable insights.
  • Hands-on experience in executing display ads, LinkedIn ads, and email campaigns.
• Attributes
  • Results-driven, detail-oriented, and highly organized.
  • Excellent collaboration skills to work across marketing, sales, and demand generation teams.
  • Adaptable and innovative in solving challenges within a fast-paced environment.

Why You’ll Join Us

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.