Centralizing Community Voices: Pacifica Senior Living’s Social Media Success with Birdeye
Company Snapshot
Pacifica Senior Living is a premier provider of senior living communities across the United States. They offer diverse living options such as independent living, assisted living, memory care, and skilled nursing facilities. Each Pacifica community is uniquely branded to reflect local character and the specific needs of its residents, fostering vibrant environments where seniors can thrive.
- 96
- August 2023
“Social media is a really big part of our strategy. We use it to create brand awareness and engage with family members of the community as well as potential new residents.”
Challenges
Pacifica Senior Living faced significant hurdles in managing social media for their 96 communities. Generating genuine, localized content was a persistent issue, as the company sought to avoid generic or stock imagery that could undermine authenticity. Monitoring and responding to interactions across over 90 individual Facebook pages was inefficient and time-consuming, creating gaps in engagement. Additionally, the lack of centralized insights made it challenging to measure the performance of social media campaigns and assess their impact effectively.
Centralizing Social Media Management with Birdeye
Publishing content for numerous communities can be daunting, but Birdeye simplifies the process. By centralizing their social media management, Birdeye ensures a consistent and organized approach across all of their communities, resulting in an average of 4 posts per week, per location totaling 11,200 posts in just 9 months!
The Birdeye dashboard provides tools for scheduling and automating posts, which helps them keep the pages lively and engaging. Important updates, events, and promotions are shared promptly, enhancing their marketing efforts and maintaining each community’s unique voice under the cohesive brand identity.
Building Trust with Authentic Content
Authenticity is the cornerstone of Pacifica Senior Living’s social media strategy. With Birdeye’s tools, they can craft and share genuine, engaging content that reflects the vibrant life within their communities. Activity directors use the Birdeye app to capture real-time photos and videos, showcasing events, daily activities, and personal stories.
This authentic content not only highlights the unique character of each community but also resonates deeply with families and prospective residents. By moving away from generic or stock imagery, Pacifica Senior Living has built stronger emotional connections with their audience, fostering trust and setting themselves apart from competitors.
“The new ability to have social through the Birdeye app has been amazing. We can take a photo of someone doing an activity, upload it directly through the phone to the Birdeye platform, and then we get it at the corporate office immediately".
Streamlining with Approval Workflows and On-The-Go Content
One of the biggest challenges Pacifica Senior Living faced was ensuring brand consistency across their communities. Birdeye introduced a robust approval workflow that allows local teams to submit content for review while maintaining brand standards.
The mobile app has become an essential tool, enabling on-site staff to quickly upload photos and videos directly to the platform. The addition of AI-powered caption suggestions and hashtag recommendations has made content creation accessible even to onsite teams.
“Implementing the Birdeye app has been a game-changer for us. Since its rollout across our communities, we've seen a surge in engaging content, particularly short-form videos that excel on our corporate platforms."
Enhancing Engagement with Birdeye
Engagement is key to Pacifica Senior Living’s social media success. Birdeye’s Engage Tab consolidates comments, direct messages, and mentions across platforms like Facebook and Instagram. This centralized approach ensures timely responses to inquiries, whether from family members, current residents, or prospective clients.
By centralizing monitoring and response to comments, messages, and reviews on platforms like Facebook, Twitter, LinkedIn, and Instagram, Birdeye allows Pacifica Senior Living to provide quick responses to questions and feedback, demonstrating their commitment to excellent customer service and resident satisfaction. This strategic approach has resulted in a 25% increase in engagement across all digital platforms in just 6 months
See the Birdeye Difference
Birdeye has revolutionized Pacifica Senior Living’s social media strategy by centralizing content creation, scheduling, engagement, and approval workflows. With AI-powered tools and intuitive mobile capabilities, the platform has streamlined operations, increased efficiency, and enhanced engagement across all locations.
Pacifica Senior Living’s success showcases how a centralized approach can drive brand consistency and build trust with audiences. With Birdeye, they’ve not only improved their social media presence but also strengthened their relationships with residents and families.
Schedule a demo today, call 1-800-561-3357 ext 1, or send an email to sales@birdeye.com.
“Having a platform where everything is monitored in one place makes such a difference and has streamlined our approach to social media. This has such a huge impact on our processes and the amount of manpower it takes to keep up.”
Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
