How - and Why - to Build a Voice of the Customer Program
The Modern Experience Marketer talks with Ashley Cash, the Senior Manager of Customer Experience at Globe Life, and we focus on how multi-location businesses can better understand the Voice of the Customer. Ashley takes us through her extensive experience and the challenges she faced in building a Voice of Customer program at Globe Life, and how what she’s learned can be applied to your business. We talk about the importance of establishing baselines, setting personas and how your online reviews might just might be the very best source of customer data that you have.
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Resources
Needle in the haystack: Capturing customer sentiment at scale
This guide will show you how property management companies can effectively and efficiently mine feedback and get highly valuable insights at scale.
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David’s Bridal
How David’s Bridal creates exceptional omnichannel experiences with Birdeye.
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From leads to loyalty: An Experience Marketing masterclass
We’ll sit down with Amberlee Maya, Director of Marketing at Rent King, and learn her secret to turning customers into lifelong brand advocates.
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