How to Conduct the Experience Marketing Symphony
How do modern multi-location marketers coordinate the many customer touchpoints - online reviews, listings, surveys, chats and more - that make up today's customer experience?This episode we talk with Melissa Cameron, the VP of Customer Acquisition at National Storage Affiliates. Melissa takes us through what she calls the "symphony of marketing efforts", a symphony that multi-location marketers need to conduct in order to effectively convert customer experiences into revenue.She talks about the importance of online reputation management, extracting insights from what customers are saying about you online, and why your Google listing is one of the most important experience marketing tools you have.
Subscribe to The Modern Experience Marketer via Apple Podcasts, Spotify, Stitcher, or your favorite podcast app.
Resources
The 2021 state of online reviews
We analyzed over 60,000 businesses of all sizes to identify statistics, trends, tactics and technology that will help you drive success with online reviews.
Download nowNational Storage Affiliates
How National Storage Affiliates improved their CX at scale by switching to Birdeye.
Read moreOnline reputation management for multi-location businesses
Listen to our audio guide to find out why online reputation management is crucial for your business & hear 10 tips that can help all of your locations get discovered online.
13 minutesListen now