Birdeye Expands into Singapore, Bringing the #1 Marketing Platform to Southeast Asia

Birdeye, the leading agentic marketing platform for multi-location brands, today announced its official expansion into Singapore, marking a significant step in its continued growth across the Asia-Pacific region.

The launch brings Birdeye’s full-cycle platform to Singaporean businesses, enabling multi-location brands to better manage customer interactions, drive local discovery, and turn feedback into measurable growth outcomes.

Singapore represents a strategic market for Birdeye, with its high concentration of digitally mature enterprises, strong retail and service sectors, and increasing investment in AI-led customer engagement. As businesses across the region shift toward more personalised, real-time experiences, Birdeye’s platform is designed to unify fragmented customer data and workflows into a single system of action.

“Singapore is one of the most advanced markets in the region when it comes to digital adoption and customer experience expectations,” said Tony Van-Eyk, General Manager at Birdeye. “We’re seeing a clear shift from traditional software tools toward AI-driven platforms that can not only analyse customer data, but act on it. Our expansion into Singapore allows us to partner with forward-thinking brands looking to lead in this next phase.”

Birdeye's platform is built around a simple but powerful loop: consolidate every signal across every location, think locally to determine the right action, and act through AI agents that execute with human-in-the-loop approval before anything is published.

This move comes as organisations across Southeast Asia increasingly prioritise first-party data strategies, omnichannel engagement, and operational efficiency. Globally, Birdeye is trusted by some of the world's largest enterprise brands, including top healthcare systems, global hospitality groups, and major financial services organisations operating thousands of locations.

As part of the Singapore launch, Birdeye will invest in local partnerships, customer success resources, and industry events to support regional growth and collaboration.

“Our focus is not just entering a new market, but building a strong local presence,” added Tony. “We’re committed to working closely with businesses in Singapore to help them navigate the evolving landscape of AI, customer experience, and digital visibility.”

Birdeye’s expansion into Singapore follows continued momentum across Australia and other international markets, as the company continues to expand its enterprise footprint globally.