Podcast

The Modern Experience Marketer

Lessons to convert customer experiences into revenue

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Latest Episode

Lessons for the Data-Driven Experience Marketer

An insightful Q&A with Matt Murphy, CEO of marketing innovation company Fusion92. Learn about the eclipse of advertising, the power of data and the triumph of experience.

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All episodes

Podcast
Lessons for the Data-Driven Experience Marketer
An insightful Q&A with Matt Murphy, CEO of marketing innovation company Fusion92. Learn about the eclipse of advertising, the power of data and the triumph of experience.
38 minutes
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Podcast
Serving Over Selling: Relationship Marketing 101
What does it mean to truly serve customers, rather than sell to them? How does customer relationship marketing start from within - and what results come from doing it right?
33 minutes
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Podcast
The Do's and Don'ts of Patient Experience Marketing
Learn from Jody Martin, CMO @ Smile Brands, about how she and her team successfully manage patient experience & world-class online reputation for hundreds of dental locations.
22 minutes
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Podcast
How to Conduct the Experience Marketing Symphony
How do modern multi-location marketers coordinate the many customer touchpoints - online reviews, listings, surveys, chats and more - that make up today's customer experience?
24 minutes
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Podcast
The Agency Approach to Feedback, Search and Social
Bobby Dimovski, Founder & CEO of 4MJ Social, shares how he and his team succeed at building up their clients’ online presence through listings, online reviews, social & chat.
23 minutes
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Podcast
How - and Why - to Build a Voice of the Customer Program
We talk with Ashley Cash, Senior Manager of Customer Experience at Globe Life, and focus on how multi-location businesses can better understand the Voice of the Customer.
27 minutes
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Podcast
Reviews to Revenue: How Listings & Reviews Supercharge SEO
A Q&A with Joey Randazzo, CEO of Becoming Media. We talk about how multi-location marketers can use business listings and online customer reviews to drive top-of-page SEO.
26 minutes
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