In the old days (before 2000), corporations and brands held control over the messaging in the marketplace. Today, we’ve entered a world where consumers own the conversation.
Consumers do not care and do not listen to what you’re saying about your brand. And you can’t edit what your customers are saying about your brand. This means one thing: Your reputation really matters.
This is why it's important to implement the 18 tasks outlined in the checklist, from review monitoring, to review managing and responding, we've broken down everything you need to make it the best year yet for your reputation.