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State of Google Business Profile 2024

With consumers increasingly discovering and engaging with brands through digital channels, Google Business Profile (GBP) optimization is a must for any local search strategy. Don't leave the success of your brand's GBP to guesswork and assumptions. 

This data-packed report distills invaluable insights from 150,000+ businesses and offers an unparalleled glimpse into key trends, metrics, and best practices to elevate your brand's presence and connect with customers.

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What’s inside:

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  • Breakdown of how GBP verification enhances trust and online visibility
  • Overview of how customers interact with GBPs across various industries
  • Metrics on the direct impact of GBPs on driving website traffic, calls, and more
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