AI's Impact on SEO and Brand Perception in 2026
AI search is changing how discovery works. Customers ask one question, receive a summary, and move on. Increasingly, decisions are made inside the answer itself, not on a search results page.
For marketing and SEO teams, this creates a new visibility problem. AI systems interpret and summarize your brand using signals from across the web, often without clicks, rankings, or clear performance data to explain what influenced the outcome.
In this session, local search expert Mark Williams-Cook breaks down how AI search actually works today, how it overlaps with local and brand discovery, and what businesses should focus on to stay visible and accurately represented in 2026.
In this webinar, you’ll learn:
- Why AI pulls from many sources across the web, and why brand mentions matter more than a single ranking
- How personalisation changes AI search results, and why different users can see different versions of your brand
- What SEO success looks like as clicks decline, and how to think about measurement in an AI-driven search world
- Why spam and synthetic tactics lose value over time, and which real signals AI systems continue to trust
Who you’ll hear from
Mark Williams-Cook
Marketing DirectorCondour
Sunny Singh
Sr. Marketing ManagerBirdeyeBirdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
