Beyond Tactics: Building an Actual AI Visibility Strategy for Multi-Location Brands

Most brands are responding to AI search with scattered tactics: testing prompts, updating pages, checking citations, and trying to figure out what AI systems are actually using to generate answers.

That's not enough for multi-location brands. Teams need a clear strategy for what each location should be known for, which customer questions they need to appear in, where accuracy breaks down, and which sources influence how AI describes the brand.

In this session, local SEO expert Steve Wiideman will break down how multi-location brands can move beyond one-off AI search tactics and build a strategy that can be measured, improved, and operationalized across every location.